Social Media Manager

Responsibilities:

• Develop and execute go-to-market (GTM) strategies for cloud solutions, ensuring alignment with business goals.
• Define and implement multi-channel marketing campaigns to drive awareness, engagement, and lead generation.
• Create customer-centric messaging that communicates the value of cloud solutions effectively.
• Oversee content creation, including blogs, whitepapers, case studies, videos, and webinars, to educate and engage target audiences.
• Manage SEO, PPC, and social media campaigns to improve online visibility and customer acquisition.
• Collaborate with designers and content teams to develop engaging digital assets
• Drive demand generation through email marketing, paid advertising, and account-based marketing (ABM) strategies.
• Conduct market research to understand customer needs, industry trends, and competitor positioning.
• Analyze data from marketing campaigns and cloud product performance to optimize strategies.
• Provide insights to product teams on market gaps and customer pain points.
• Collaborate with product, sales, and technical teams to align marketing efforts with business objectives.
• Develop key performance indicators (KPIs) and report on campaign performance, ROI, and growth metrics.
• Manage marketing budgets and vendor relationships to maximize campaign efficiency.

Requirements:

• Experience in B2B marketing, cloud technology, or SaaS marketing.
• Strong knowledge of cloud computing (AWS, Azure, Google Cloud, etc.).
• Expertise in digital marketing tools (Google Ads, LinkedIn Ads, HubSpot, etc.).
• Experience with SEO, content marketing, and lead generation strategies.
• Analytical mindset with experience in using marketing analytics tools (Google Analytics, CRM software, etc.).
• Excellent communication and project management skills.