Social Media Manager

Job Title: Social Media Manager (Onsite)

Department: Marketing

Reports To: Marketing Manager

Summary:

The Social Media Manager at Hikky's Hair is a vital member of the marketing team, responsible for crafting and executing a compelling social media strategy that elevates the brand's online presence, engages the target audience, and drives business growth. This role requires a creative and data-driven individual with a deep understanding of social media platforms and trends.

Key Responsibilities:

• Social Media Strategy:
• Develop and implement a comprehensive social media strategy aligned with the overall marketing objectives and brand identity.
• Identify and target key social media platforms relevant to Hikky's Hair's audience.
• Define the brand's voice and tone on social media, ensuring consistency across all platforms.
• Content Creation and Management:
• Create and curate high-quality, engaging content (images, videos, stories, etc.) that resonates with the target audience and reflects the brand's luxury positioning.
• Plan and execute social media campaigns and promotions to drive engagement and conversions.
• Manage the social media content calendar, ensuring timely and consistent posting across all platforms.
• Community Management:
• Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
• Foster a positive and interactive online community, encouraging conversations and building relationships with followers.
• Address any customer concerns or complaints promptly and effectively, escalating issues to relevant departments when necessary.
• Analytics and Reporting:
• Track and analyze key social media metrics (engagement, reach, impressions, conversions) to measure the effectiveness of campaigns and strategies.
• Prepare regular reports on social media performance, providing insights and recommendations for optimization.
• Stay up-to-date on the latest social media trends, algorithms, and best practices.
• Collaboration:
• Work closely with the marketing team to ensure alignment between social media efforts and overall marketing strategy.
• Collaborate with stylists, content creators, and other team members to generate compelling content and showcase the salon's services and products.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management, preferably in the beauty or luxury industry.
• Deep understanding of major social media platforms (Instagram, Facebook, Twitter, etc.) and their algorithms.
• Excellent written and verbal communication skills, with the ability to adapt to the brand's voice and tone.
• Strong creative and visual skills, with experience in content creation and graphic design.
• Proficient in social media analytics tools and data analysis.
• Ability to work independently and as part of a team.
• Passion for the beauty industry and a keen eye for aesthetics.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a prestigious luxury salon environment.
• Creative freedom to shape the brand's social media presence.
• Continuous learning and development opportunities.
• Contribute to the growth and success of a leading hair salon brand.

If you are a creative and data-driven social media enthusiast with a passion for the beauty industry, we encourage you to apply. Using the link here https://forms.gle/imXTCsSUfSgaoDWp9 submit your resume, along with links to your social media portfolio or relevant work.

We look forward to hearing from you!