Social Media Manager

Responsibilities:

• Develop and implement comprehensive social media strategies across multiple platforms to enhance brand visibility and engagement.
• Create, curate, and manage high-quality, engaging content tailored to each social media platform, including text, images, and video.
• Monitor and analyze social media performance metrics, using analytics tools to track and report on KPIs like engagement, reach, and follower growth.
• Stay up-to-date with social media trends, tools, and best practices, applying new strategies to enhance social media presence.
• Collaborate with the content and marketing teams to ensure brand consistency in messaging and visuals across all channels.
• Manage social media accounts, scheduling posts and monitoring engagement, comments, and messages to ensure timely and appropriate responses.
• Develop and execute social media campaigns to promote products, services, and brand initiatives, ensuring alignment with the company's overall marketing goals.
• Engage with the online community, building relationships with followers, influencers, and potential clients to foster brand loyalty.
• Conduct competitor analysis to identify trends and opportunities for improving social media performance.
• Prepare regular performance reports to communicate the success of social media initiatives to management and suggest improvements.
• Optimize content for search engines (SEO) and social media platforms (SMO) to maximize reach and impact.

Requirements:

• Minimum Five (5) years of experience in Social Media Marketing, Social Media Optimization (SMO), and Content Strategy skills
• Strong Communication and Writing skills
• Experience in developing and implementing social media strategies
• Knowledge of social media analytics and best practices
• Creativity and ability to generate engaging content
• Excellent organizational and time-management skills
• Relevant experience in digital marketing or social media management
• Bachelor's degree