Marketing/Social Media Manager

Responsibilities:

Social Media Management:

• Manage and grow AfroWatch's presence across Instagram, Twitter, TikTok, and LinkedIn accounts
• Create and schedule engaging, culturally relevant content that highlights our African animation offerings
• Develop platform-specific strategies that align with each platform's audience and best practices
• Respond to comments, messages, and engage with followers to build community
• Collaborate with content creators and animators to showcase behind-the-scenes content

Email Marketing:

• Utilize SendGrid to design and distribute targeted email campaigns to subscribers
• Segment audience data to create personalized communications
• Track email performance metrics and optimize for improved engagement
• Develop regular newsletters highlighting new content, animator spotlights, and platform update

Marketing Strategy:

• Develop comprehensive marketing campaigns to promote AfroWatch's unique value proposition
• Identify and target specific demographics interested in African animation and indigenous languages
• Analyze campaign performance and provide data-driven recommendations
• Collaborate with the broader team to align social media efforts with company objectives
• Monitor industry trends and competitor activities to inform strategy development

Analytics and Reporting:

• Track and monitor marketing leads and conversion metrics
• Generate regular reports on social media performance and growth
• Analyze user engagement data to refine content strategy
• Identify opportunities for audience growth and retention

Content Creation:

• Edit videos for social media using CapCut and other editing tools
• Adapt animation content for social media formats and platforms
• Create visually compelling graphics that represent the AfroWatch brand
• Produce content that highlights the cultural and linguistic diversity of Africa

Requirements:

• 2+ years of experience in social media management, preferably for entertainment or streaming platforms
• Demonstrated proficiency with Instagram, Twitter, TikTok, and LinkedIn business accounts
• Experience with email marketing platforms, specifically SendGrid
• Strong understanding of HTML, CSS, and Bootstrap framework for email template customization
• Proficient in video editing with CapCut and other relevant software
• Excellent written and verbal communication skills
• Analytical mindset with experience tracking marketing metrics and KPIs

Preferred Qualifications:

• Knowledge of or interest in African cultures, languages, and storytelling traditions
• Experience with Notion or similar project management tools
• Background in animation, film, or entertainment industry
• Familiarity with multiple African languages (specify in application)
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Experience working with multicultural and international audiences

Remuneration: NGN 200,000