Social Media Manager

Responsibilities:

• Develop, curate, and post engaging content for Twitter, Threads, and Facebook that aligns with our brand voice, tone, and goals.
• Strategize and implement campaigns to grow followers across all three platforms.
• Actively engage with our audience by responding to comments, messages, and mentions, and fostering meaningful conversations.
• Develop strategies to drive traffic to our website through social media posts, promotions, and campaigns.
• Track and analyze social media performance metrics. Use insights to optimize content, improve engagement, and report on growth.
• Stay updated with industry trends, emerging platforms, and competitor activities to keep our social media presence fresh and competitive.
• Work closely with our marketing and content teams to align social media activities with broader marketing goals and campaigns.

Requirements:

• 2+ years of experience managing social media accounts, specifically Twitter, Threads, and Facebook, ideally in a fast-paced, dynamic environment.
• Strong understanding of social media metrics and analytics, with experience in tools such as Twitter Analytics, Facebook Insights, and social media scheduling tools.
• Ability to craft unique, engaging, and shareable content that resonates with our audience.
• Exceptional written communication skills with an eye for detail and a tone that aligns with our brand voice.
• Ability to interpret social media data and make strategic adjustments based on insights.
• Comfortable working in a flexible, fast-changing environment.