Social Media Manager

Responsibilities:

• Develop and implement social media strategies to increase brand awareness, and engagement, and drive traffic to company platforms
• Create and curate engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Monitor and analyze social media performance metrics to track the success of campaigns and make data-driven decisions
• Stay up-to-date with the latest trends and best practices in social media marketing
• Manage social media platforms, including scheduling posts, responding to comments and messages, and engaging with followers
• Collaborate with internal teams to ensure brand consistency across all platforms
• Run social media ad campaigns and optimize performance based on key metrics
• Develop relationships with social media influencers to amplify brand messages and reach a broader audience

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven experience as a Social Media Manager or similar role
• Strong understanding of social media platforms and how they can be leveraged for marketing purposes
• Excellent written and verbal communication skills
• Creative thinker with a passion for creating engaging content
• Experience with social media analytics tools and ability to interpret data to make informed decisions
• Ability to work independently and as part of a team in a fast-paced environment

Additional Skills:

• Graphic design and/or video editing skills
• Experience with social media scheduling tools
• Knowledge of SEO and content marketing strategies