Social Media Manager

Responsibilities:

• Develop, implement, and manage our social media strategy across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Create engaging and visually appealing content, including graphics, videos, and animations, that align with our brand identity
• Monitor and analyze social media performance using tools such as Google Analytics and social media insights, and adjust strategies as needed
• Collaborate with the marketing team to align social media content with broader marketing campaigns and initiatives
• Engage with our online community, respond to comments and messages, and foster positive relationships with followers
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain cutting-edge
• Coordinate with influencers and brand ambassadors to enhance our social media presence
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking

Requirements:

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of social media content
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools
• Excellent understanding of social media platforms and their respective audiences
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Exceptional writing and communication skills
• Creative mindset with a keen eye for aesthetics and detail
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment
• Experience with social media advertising and paid campaigns is a plus