Social Media Manager

Responsibilities:

Strategy & Content Development

• Develop and execute a results-driven social media strategy aligned with Eltees Farms’ marketing and sales objectives.
• Create engaging, brand-aligned content (text, graphics, videos, reels) for Instagram, Facebook, Threads, and YouTube.
• Implement and maintain a consistent brand voice across all platforms.
• Stay ahead of social media trends and leverage them to enhance engagement and visibility.

Community Engagement & Growth

• Proactively engage with our audience, responding to comments, messages, and inquiries in a timely and brand-aligned manner.
• Identify and collaborate with influencers, brand advocates, and strategic partners to expand reach and credibility.
• Develop and execute interactive campaigns (challenges, giveaways, contests) to boost engagement and follower growth.

Analytics & Performance Optimization

• Track, analyze, and report on social media performance using insights from analytics tools (Meta Business Suite, Google Analytics, etc.).
• Use data to inform strategy, optimize content, and improve ROI on campaigns.
• Conduct A/B testing on content types, posting times, and ad creatives to maximize impact.

Advertising & Lead Generation

• Plan and manage paid social media campaigns that drive conversions and business growth.
• Optimize ad targeting, copy, and creatives based on performance insights.
• Work with the sales and marketing teams to ensure social media efforts contribute to revenue generation.

Requirements:

• Proactive & Strategic – You don’t wait for instructions; you bring ideas and take initiative.
• Creative & Trend-Savvy – You know what works and how to craft content that captures attention.
• Data-Driven & Results-Oriented – You analyze numbers and use them to improve performance.
• A Strong Communicator – You write compelling copy and know how to engage an audience.
• Passionate About Agriculture & Food – You understand (or are willing to learn about) the industry to create relevant content.