Social media manager/content creator

Responsibilities:

• Develop, implement, and manage social media strategy to align with business goals.
• Create, curate, and manage engaging content (text, image, and video) across multiple platforms, ensuring brand consistency and relevance.
• Write compelling copy for social media posts, product descriptions, and promotional content.
• Plan and manage social media content calendars to maintain a consistent posting schedule and brand presence.
• Monitor SEO and user engagement metrics to optimize content performance and increase brand visibility.
• Conduct keyword research and apply SEO best practices in social media content for improved reach and ranking.
• Use Google Analytics and other analytics tools to measure, analyze, and report on social media performance and ROI.
• Stay current with trends in social media, online marketing channels, and web design to continually refine strategies.
• Collaborate with cross-functional teams, including marketing, PR, and design, to ensure cohesive messaging across channels.
• Engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
• Identify and leverage opportunities for audience growth, engagement, and brand advocacy.
• Perform regular audits and competitive analysis to assess and enhance social media presence.
• Manage and resolve any issues that arise on social media platforms, safeguarding the brand’s online reputation.
• Handle multiple projects and tasks simultaneously while maintaining attention to detail and high-quality standards.

Requirements:

• Proven work experience as a Social media manager
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills