Social Media Manager/Content Writer

Responsibilities:

• Develop, manage, and execute social media strategies across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Create, curate, and publish engaging content, including captions, articles, and multimedia posts.
• Collaborate with the design team to produce visually appealing and brand-aligned content.
• Monitor and analyze social media performance metrics to optimize engagement and reach.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Respond to comments, messages, and inquiries promptly to enhance audience engagement.
• Plan and execute social media campaigns, promotions, and collaborations.
• Write compelling marketing copies, blog posts, and promotional content as required.
• Conduct market research and competitor analysis to refine content strategies.
• Coordinate with internal teams to align social media initiatives with overall marketing goals.

Requirements:

• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• Proven experience as a Social Media Manager, Content Writer, or similar role.
• Strong understanding of various social media platforms and their best practices.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Basic knowledge of graphic design tools (Canva, Adobe Suite) is a plus.
• Graphics design skills are an added advantage.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills to track and improve content performance.
• Creativity, adaptability, and a proactive approach to content creation