Social Media Manager/Graphic Designer

Responsibilities:

• Develop and implement social media strategies to increase brand visibility and audience engagement.
• Manage and monitor social media platforms, responding to comments and inquiries promptly.
• Design visually appealing graphics, videos, and other multimedia content for social media, websites, and marketing campaigns.
• Plan and schedule posts, ensuring content aligns with the brand voice and goals.
• Analyze social media metrics and generate reports to measure campaign effectiveness and optimize performance.
• Collaborate with the marketing team to create cohesive campaigns that integrate graphic design and social media strategies.
• Stay updated on social media trends, tools, and best practices, incorporating them into the strategy.
• Maintain a consistent brand identity across all digital channels through compelling visuals and messaging.

Requirements:

• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
• Proven experience in social media management and graphic design.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective best practices.
• Ability to create engaging, on-brand content for diverse audiences.
• Excellent written and verbal communication skills.
• Strong analytical skills to assess social media performance and make data-driven decisions.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Photography and video editing skills are a plus.
• Creative mindset with an eye for design and attention to detail.