Social Media Marketer

Responsibilities:

Social Media Strategy & Content Creation:

• Develop and execute a comprehensive social media strategy aligned with the company’s goals.
• Create, schedule, and post engaging content (text, images, videos, graphics, and stories) across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Ensure brand consistency in tone, style, and messaging.

Community Management & Engagement:

• Monitor, respond to, and engage with followers, customers, and potential clients in a timely and professional manner.
• Foster customer relationships by addressing inquiries, handling complaints, and encouraging discussions.
• Collaborate with influencers, brand ambassadors, and partners to expand reach.

Advertising & Campaign Management:

• Plan and execute paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to boost brand visibility and sales.
• Optimize ads for engagement, lead generation, and conversions.
• Track ad performance and adjust strategies to maximize return on investment (ROI).

Performance Analysis & Reporting:

• Monitor and analyze social media metrics, such as engagement, reach, impressions, and conversion rates.
• Generate reports with insights and recommendations to improve future campaigns.
• Use tools like Google Analytics, Meta Business Suite, Hootsuite, or Buffer to track success.

Trend Analysis & Innovation:

• Stay up-to-date with social media trends, algorithm changes, and industry best practices.
• Experiment with new content formats and strategies to maintain relevance.
• Identify opportunities to leverage trending topics and viral content.

Collaboration & Coordination:

• Work closely with content creators, graphic designers, and videographers to produce high-quality visuals and videos.
• Coordinate with the marketing, sales, and PR teams to align campaigns with overall business goals.
• Assist in planning and executing social media contests, giveaways, and promotional events.

Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience as a Social Media Marketer, Digital Marketer, or Content Creator.
• Strong understanding of social media algorithms, trends, and analytics tools.
• Experience with social media management tools like Hootsuite, Buffer, or Sprout Social.
• Proficiency in graphic design tools (Canva, Adobe Photoshop) and video editing software (CapCut, Adobe Premiere Pro).
• Excellent copywriting, storytelling, and creative thinking skills.
• Ability to analyze data and insights to improve content performance.
• Knowledge of paid advertising, influencer marketing, and SEO for social media is a plus.