Social Media & Marketing Manager

Responsibilities:

• Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Create engaging content, including posts, graphics, videos, and blog articles that resonate with parents, caregivers, and families.
• Manage social media accounts, track performance, and optimize campaigns for growth and engagement.
• Collaborate with the product team to communicate app updates, features, and promotions.
• Monitor and respond to user inquiries and feedback on social channels.
• Develop and analyze performance metrics to gauge the effectiveness of marketing efforts and optimize strategies.
• Coordinate with influencers, partners, and affiliates to expand brand reach.
• Stay up-to-date with industry trends, best practices, and competitor activities to continuously improve our marketing strategies.

Requirements:

• Proven experience in social media management and digital marketing.
• Excellent written and verbal communication skills.
• Familiarity with social media platforms and analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.).
• Strong creative skills with the ability to develop visual content.
• Experience in content creation, including copywriting, graphic design, and video editing.
• Ability to work independently and as part of a collaborative team.
• Knowledge of the caregiver/nanny industry is a plus.

Why CareNestPro?

• Work in a fast-paced, innovative startup environment.
• Be part of a mission-driven company focused on improving lives through better care.
• Opportunities for growth and career advancement.
• Competitive salary and benefits.