Social Media Marketing Officer

• Develop engaging, creative, and high-quality content for social media platforms, including Instagram, Facebook, TikTok, Twitter, and LinkedIn.
• Design visual posts, write compelling captions, and create videos to showcase Teachly’s educational offerings.
• Grow and manage a loyal online community of Teachly followers, engaging with them through posts, stories, comments, and direct messages.
• Interact with followers to foster a sense of community and respond to inquiries promptly.
• Stay up-to-date with the latest social media trends, challenges, and viral content.
• Implement current trends into Teachly’s social media strategy to keep content fresh and relevant.
• Plan, execute, and monitor social media marketing campaigns, including contests, giveaways, and collaborations with influencers.
• Track and analyze the performance of campaigns to improve future strategies.
• Develop and refine Teachly’s social media strategy to increase brand awareness, engagement, and follower growth.
• Monitor social media metrics and adjust content strategies to meet performance goals.
• Work closely with the marketing, design, and product teams to ensure brand consistency and effective messaging across all platforms.
• Collaborate with influencers, content creators, and partners to amplify Teachly’s online presence.
• Manage and schedule daily posts, stories, and other content on all social media platforms.
• Use scheduling tools like Hootsuite, Buffer, or Sprout Social to ensure consistent posting.

Requirements:

• Basic graphic design skills using tools like Canva, Adobe Photoshop, or similar.
• Strong understanding of social media metrics and analytics tools (e.g., Facebook Insights, Instagram Analytics) to measure performance.
• Excellent written and verbal communication skills with the ability to write captivating captions and content.
• Strong interpersonal skills to engage with followers and collaborate with influencers.
• A natural trend-spotter who can create engaging, innovative, and educational content that resonates with the target audience.
• Ability to quickly adapt to the ever-changing landscape of social media trends.Willingness to experiment with new content formats and strategies.
• Bachelor's degree in Marketing, Communication, or a related field is preferred
• 2 years of experience in social media marketing, with a proven track record of managing accounts at a mid-level.
• Experience growing social media followings and creating viral content.

• Proficiency in social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn) and social media tools like Hootsuite or Buffer.