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Job Description/Requirements
SOCIAL MEDIA OFFICER
At Babymigo, we are driven by a mission to help reduce maternal and infant mortality in Africa. We help make moms' lives easier through all the stages of pregnancy and parenthood by sharing and pooling knowledge, advice and support together. We make it easy for parents to find all the support they need, read trusted articles from experts daily, find and join their favourite communities to share experiences, get questions answered by experienced mothers & doctors, connect & meet mothers in the same birth club or similar stage.
ABOUT THE ROLE
We are looking to hire a self driven Social Media & Content Officer responsible for the creation of content for publication on various digital channels. This includes text, video, and audio. Role involves content planning and creation, creative writing and the selected individual will work under close supervision/guidance.
WHAT YOU WILL BE DOING
You will be Babymigo's voice; bring excitement to work, champion our brand vision and mission and collaborate across teams to promote activities that help us build a stronger community, learn more about our users and build a brand that is loved by many.
JOB DUTIES
- Co-develop, implement and manage Babymigo’s social media and content strategy
- Write creative and informative content in order to build an influential online presence across multiple channels
- Tailor and optimize content for different digital platforms including Instagram, LinkedIn, Twitter, Tiktok and others
- Monitor metrics across all channels to support decision making by management team
- Work closely with Graphics designer and Digital Marketing Executive to ensure content is adapted and optimized constantly to respond to results.
- Perform other job-related duties as assigned
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