Job Summary
The Social Media Manager at The Solid Star Paradise is responsible for developing and executing social media strategies to enhance the firm's online presence, engage with clients, and promote our real estate services. This role requires a creative and tech-savvy individual with a passion for social media, content creation, and digital marketing.
- Minimum Qualification : HND
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
- Develop and implement a comprehensive social media strategy aligned with the company's goals and objectives.
- Identify target audiences and create content tailored to their interests and needs.
- Create, curate, and manage engaging content (text, images, videos, etc.) for all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Develop a content calendar to ensure consistent and timely posts.
- Monitor, respond to, and engage with followers, clients, and potential clients on social media platforms.
- Foster a sense of community and build relationships with online audiences.
- Track and analyze social media performance using analytics tools.
- Prepare and present regular reports on social media metrics, including engagement, reach, and conversion rates.
- Use data-driven insights to optimize content and strategy.
- Ensure brand consistency across all social media platforms.
- Develop and maintain a strong and positive online brand image.
- Plan and execute social media advertising campaigns to promote properties, services, and events.
- Manage social media advertising budgets and monitor campaign performance.
- Work closely with the marketing team to integrate social media efforts with broader marketing strategies.
- Collaborate with other departments to gather content and promote company initiatives.
- Stay updated with the latest social media trends, tools, and best practices.
- Implement new features and tools to enhance the firm's social media presence.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role, preferably in the real estate industry.
- Strong understanding of social media platforms, tools, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- Creative thinking and a keen eye for design.
- Ability to multitask and manage multiple projects simultaneously.
- Strong organizational and time-management skills.
- Creative and innovative mindset.
- High attention to detail.
- Strong interpersonal and customer service skills.
- Ability to work independently and as part of a team.
- Adaptability and willingness to learn new skills.
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