Social Media Personnel

Responsibilities:

Content Creation and Management:

• Develop and execute social media content strategies that align with the company's brand and marketing goals.
• Create high-quality, engaging, and creative posts, including text, images, videos, and graphics, for platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
• Schedule and publish posts using social media management tools.

Community Engagement:

• Respond promptly to comments, messages, and inquiries from followers across all platforms in a professional and engaging manner.
• Build and maintain relationships with the online community, fostering a positive image of the brand.
• Monitor and address feedback, complaints, and reviews to enhance customer satisfaction.

Analytics and Reporting:

• Track and analyze social media performance metrics (e.g., engagement rate, reach, impressions, and conversions).
• Prepare regular performance reports and provide actionable insights to improve social media strategies.
• Monitor trends, audience preferences, and competitor activities to adjust content strategies accordingly.

Campaign Management:

• Collaborate with the marketing team to plan and execute social media campaigns and promotions.
• Manage paid social media advertisements, ensuring optimal targeting
• Brainstorm and implement innovative ideas to drive engagement and audience growth.

Brand Representation:

• Ensure all social media content aligns with the company's voice, tone, and branding guidelines.
• Act as the organization's advocate on social media, maintaining a positive and consistent brand image.

Trend Monitoring:

• Stay updated with the latest social media trends, tools, and best practices.
• Identify opportunities to leverage new features and platforms for business growth.

Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 0-1 year of experience in social media management or digital marketing.
• Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong writing, editing, and storytelling skills.
• Analytical skills to interpret social media metrics and data.

Personal Attributes:

• Creative and innovative mindset.
• Excellent communication and interpersonal skills.
• Detail-oriented with strong organizational abilities.
• Ability to work independently and as part of a team.
• Adaptability to changing trends and priorities.