Responsibilities:

• Develop and execute a social media content calendar with trending and engaging posts.
• Create viral-worthy video, image, and interactive content tailored for Instagram, TikTok, and Snapchat.
• Stay updated on the latest social media trends, challenges, and viral moments to keep our brand relevant.
• Collaborate with designers, influencers, and content creators to enhance engagement.
• Schedule, post, and manage daily content across Instagram, TikTok, and Snapchat.
• Respond to comments, messages, and mentions to increase community engagement.
• Implement strategies like polls, giveaways, challenges, and interactive Q&A sessions to get users involved.
• Grow followers and engagement through organic and paid strategies.
• Plan and execute paid social media ad campaigns (Instagram Ads, TikTok Ads, Snapchat Ads).
• Optimize ad performance using A/B testing, targeting, and retargeting strategies.
• Track key metrics (engagement, followers, reach, conversions) and provide monthly performance reports.
• Stay ahead of emerging trends and algorithm changes on social platforms.
• Test and introduce new engagement methods like AR filters, duets, and trending audio.
• Identify collaboration opportunities with influencers and brand ambassadors.

Requirements:

• Minimum of 2 years of experience in social media content creation and management.
• Proven ability to create engaging and viral content for Instagram, TikTok, and Snapchat.
• Strong understanding of social media trends, challenges, and viral moments.
• Experience in collaborating with designers, influencers, and content creators.
• Proficiency in scheduling and managing daily posts across multiple platforms.
• Excellent community management skills, including responding to comments and messages.
• Knowledge of engagement strategies such as polls, giveaways, challenges, and interactive Q&A sessions.
• Experience in growing social media presence through organic and paid strategies.
• Hands-on experience with paid social media advertising (Instagram Ads, TikTok Ads, Snapchat Ads).
• Strong analytical skills to track key metrics and optimize campaign performance.
• Ability to adapt to algorithm changes and emerging platform trends.
• Familiarity with interactive content features such as AR filters, duets, and trending audio.
• Excellent communication and creative storytelling skills.
• Must be able to identify and leverage influencer and brand ambassador opportunities.