Social Media Strategist - Ecommerce or Retail experience

Role Summary:

Agu.ng is a forward-thinking fashion retailing firm; we are seeking a creative and strategic Social Media Manager to elevate our brand presence, drive engagement, and convert audiences into loyal customers. The ideal candidate will lead the social media strategy, craft compelling narratives, and implement campaigns that align with our brand ethos and business objectives.

This role goes beyond posting content-it demands a visionary leader who can integrate social media strategies with broader business goals to amplify brand equity, improve customer loyalty, and drive measurable growth in revenue and market share.

Key Responsibilities:

• Develop a forward-thinking social media strategy that aligns with Agu.ng's brand vision, business objectives, and target audience aspirations, driving a significant audience growth and followings.

• Architect a compelling brand narrative that resonates across platforms, emphasizing Agu.ng's unique identity and market positioning.

• Work closely with the e-commerce and sales operations teams to create shoppable content that drives e-commerce and in-store purchases.

• Oversee the creation of high-quality, on-brand content, including photos, videos, graphics, and copy for all platforms (Instagram, TikTok, Facebook, Twitter, Pinterest, etc.).

• Collaborate with the e-commerce team to align content with seasonal campaigns and promotions and also amplify marketing campaigns and manage online reputation.

• Use social media analytics tools to track and evaluate campaign performance, audience growth, and engagement metrics.

• Provide actionable recommendations for improving social media strategies and ROl and build relationships with followers, influencers, and partners to enhance brand advocacy.

• Drive a vibrant online community by responding to comments, messages, and mentions in a timely, professional, and engaging manner.

• Strategically leverage Agu.ng's brand values to build trust and emotional connections with diverse audience segments.

• Establish protocols for managing social media crises, ensuring swift and strategic responses that protect and strengthen brand reputation addressing potential reputational risks.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

• At least 3 years of progressive experience in social media management in a retail or e-commerce outlook, with a track record of building and scaling a brand's digital footprint. Experience within the fashion retailing industry will be an added advantage.

• Proven expertise in aligning social media strategies with broader business goals.

• Advanced knowledge of social media analytics, advertising platforms, and performance optimization.

• Strong understanding of consumer behavior in fashion retail, particularly in emerging markets like Nigeria.