Social Media Supervisor

JOB OBJECTIVES

To create and manage content for PNG brands across multiple digital platforms through the creation of engaging and impactful campaigns & content according to requirements that capture and promote the company’s vision.

KEY RESPONSIBILITIES

• Plan, create and implement our social media strategies across brands
• Content management across multiple social media platforms including but not
• limited to Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube
• Identify insights and social media trends of campaigns through data analytics
• Use data to inform campaigns and social media posts across social media accounts.
• Liaise with external stakeholders such as digital agencies, media agencies, influencers etc.
• Pitch content/creative ideas, when necessary.
• Monitor, engage and grow our online communities through best-practice
• community management.
• Collaborate with brand managers to launch projects.
• Monitor and analyze competitor social media communities and social channels
• Manage projects adhering to the social media strategy and overall digital marketing strategy
• Monitor and uphold brand consistency, customer engagement and increase brand awareness across executions.

EDUCATION

B.Sc/BA from a reputable institution

EXPERIENCE

• Minimum of 3 years experience in social media marketing
• Good copy writing skills for digital-first content
• Thorough understanding of all major social media platforms (Facebook, Instagram, Twitter, TikTok, and YouTube)
• Experience with social/digital media management tools (e.g. Meta Business Suite, Hootsuite, and Google Analytics), minimal creative design ability on Canva will be an advantage

KNOWLEDGE & SKILLS

• Understanding of digital platforms best practices and technicalities
• Knowledge of copywriting and community management
• Familiarity with media promotion and reporting on digital platforms.

PERSONAL ATTRIBUTES

• Teamwork skills
• A keen eye for detail
• Time management and multitasking abilities Content skills and problem-solving aptitude