Social Media/Brand Manager

Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation.
• Manage and oversee all social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.), ensuring content is consistent with the brand’s voice and goals.
• Create, curate, and schedule high-quality content (text, image, and video) tailored to each platform.
• Engage with the online community, responding to comments and messages in a timely and brand-appropriate manner.
• Ensure consistent brand messaging across all platforms, maintaining brand integrity in tone, imagery, and content.
• Monitor trends, competitor activities, and audience feedback to inform brand strategy adjustments.
• Develop campaigns that align with the brand's vision and goals, while enhancing brand reputation and market positioning.
• Collaborate with the design and creative teams to develop visually appealing, on-brand content that tells the company’s story.
• Leverage user-generated content and collaborate with influencers or brand ambassadors to boost engagement.
• Plan and execute promotional campaigns, product launches, and other brand-driven initiatives across social channels.
• Track and measure key performance indicators (KPIs) across social media channels to assess campaign effectiveness.
• Use data and analytics tools (e.g., Google Analytics, social media insights) to create performance reports and recommend strategies for improvement.
• Continuously optimize social media strategies based on performance metrics and audience feedback.
• Work closely with the marketing, PR, product, and sales teams to ensure a cohesive marketing approach.
• Partner with external vendors, agencies, or influencers to execute brand partnerships, sponsored content, and other initiatives.
• Stay up-to-date with social media trends, digital marketing innovations, and emerging platforms to keep the brand competitive.
• Experiment with new content formats (e.g., stories, live streaming, short-form video) and innovative brand campaigns to engage audiences.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in social media management, brand marketing, or digital content creation.
• Proven track record of growing and engaging online audiences across various social media platforms.
• Experience working with content management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills with an ability to craft compelling, on-brand messaging.
• Creative thinking and a passion for storytelling, with a strong eye for design and aesthetics.
• Data-driven mindset, with the ability to interpret analytics and adjust strategies accordingly.
• Proficient in social media management tools, design software (e.g., Canva, Adobe Creative Suite), and video editing tools.
• Knowledge of SEO, content marketing, and influencer marketing.
• Strong project management skills, with the ability to multitask and manage deadlines.
• Ability to work independently and in collaboration with cross-functional teams.
• Strong attention to detail and a commitment to delivering high-quality content.
• Candidates must reside within Jakande/Ajah axis

Location: Chevron, Lagos