Social Media/Brand Strategist

Responsibilities:

• Develop and implement social media strategies that align with overall brand objectives.
• Create engaging and relevant content tailored to various social media platforms.
• Manage social media accounts, including scheduling posts, engaging with followers, and monitoring interactions.
• Analyze social media performance metrics to measure success and adjust strategies as needed.
• Conduct market research to identify trends, opportunities, and competitive insights.
• Collaborate with creative teams to ensure brand consistency in all content and campaigns.
• Develop and execute social media campaigns that drive brand awareness and engagement.
• Monitor industry trends and stay up-to-date with social media best practices.
• Coordinate with influencers and manage influencer relationships to enhance brand reach.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• years of experience in social media management and brand strategy.
• Proven experience in creating and managing successful social media campaigns.
• Strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Excellent writing, editing, and communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, social media insights).
• Ability to analyze data and generate actionable insights to improve performance.
• Creative mindset with a keen eye for design and visual content.

Preferred Skills:

• Experience with paid social media advertising and campaign optimization.
• Knowledge of SEO and content marketing principles.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• A dynamic and inclusive work environment.