Social Media/Digital Marketing Specialist

Responsibilities:

• Develop, curate, and manage high-quality content (text, images, videos) tailored to our brand voice for social media platforms. 
• Plan and maintain a consistent content calendar for social media channels, ensuring timely delivery and alignment with company objectives. 
• Collaborate with the design and marketing team to ensure cohesive messaging and brand representation.
• Monitor and manage daily social media activities, including posting, engagement, and responding to comments/messages.  
• Grow and nurture our online community by building meaningful relationships with followers, customers, and influencers. 
• Track, analyze, and report on the performance of social media campaigns using analytics tools, offering insights to optimize future efforts. 
• Develop and execute targeted digital marketing campaigns, including paid social, Google Ads, email marketing, and display advertising.  
• Conduct keyword research and implement SEO best practices to improve website traffic and search engine rankings.
• Create and optimize landing pages and marketing funnels to maximize lead generation and conversions. 
• Stay up-to-date with industry trends, competitor activities, and platform updates to ensure innovative and relevant strategies.  
• Identify and engage with potential brand ambassadors and influencers to expand reach and visibility. 
• Manage collaborations and partnerships with third-party vendors for marketing initiatives as needed.  

Requirements:

• Proven experience as a Social Media Manager, Digital Marketer, or similar role.  
• Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their analytics tools. 
• Hands-on experience with digital advertising platforms like Google Ads and Meta Ads Manager.
• Solid understanding of SEO, SEM, and email marketing techniques. 
• Exceptional communication and organizational skills with an eye for detail. 
• Ability to analyze data and create actionable strategies to meet KPIs and objectives. 
• Experience with tools like Canva or similar design platforms is a plus.