Social Media Manager

Responsibilities:

Social Media Strategy & Planning:

• Develop and implement social media strategies aligned with the company’s goals and objectives.
• Plan, create, and curate content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Analyze competitors’ social media strategies to identify trends and opportunities for growth.
• Monitor, track, and report on key performance metrics (KPIs) for social media campaigns and make data-driven decisions for optimization.

Content Creation & Management:

• Produce high-quality, engaging, and visually appealing content (graphics, photos, videos, and written posts).
• Collaborate with the design and marketing teams to ensure content is on-brand and consistent with the company’s messaging.
• Manage content calendars to ensure timely and consistent posting.

Community Engagement:

• Actively engage with followers, responding to comments, messages, and mentions.
• Build and maintain relationships with influencers, brand ambassadors, and key online communities.
• Monitor and manage the company’s online reputation by addressing customer concerns and feedback promptly.

Campaign Management:

• Plan, execute, and optimize paid social media campaigns to drive awareness, engagement, and conversions.
• Collaborate with the marketing team to integrate social media campaigns with other marketing efforts, such as email, PR, and content marketing.
• Track social media trends and emerging platforms to ensure the company stays ahead of the curve.

Analytics & Reporting:

• Use analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track social media performance.
• Provide regular reports on social media metrics, campaign performance, and ROI to stakeholders.
• Adjust strategies based on data insights to improve engagement and reach.

Requirements:

• 4 years experience
• Degree in a related field