Spa Marketing Manager

Responsibilities:

• Assist in the development and implementation of the company’s brand strategy.
• Collaborate with SMT to develop an annual marketing plan and budget.
• Manage marketing expenses to ensure all activities and deliverables are done within budget.
• Produce or manage the design of all marketing material, including practice websites, patient information, media advertising, directories, signage, and public relations.
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
• Assist in the development and coordination of all printed materials, including production, printing, and inventory management.
• Assist in the development and coordination of materials for monthly specials and special events – emails, PowerPoint presentations, posters, flyers, internet banners, radio spots, and newspaper print and online ads.
• Prepare marketing activity reports and key metrics for measuring success
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends to SMT.
• Communicate marketing activities with providers and managers as necessary.
• Develop and maintain a promotion and observance schedule with specs and deadlines.
• Write or direct copywriting of press releases, ensure that news and events are accurately published
• Work with department/program managers to develop, produce, and execute internal promotions.
• Oversee all email marketing communication and strategy.
• Manage all website copywriting, proofing, updates, optimization and online reputation management.
• Develop and maintain online SEO and aid/coordinate website SEO with web designer.
• Manage social media marketing campaigns and day-to-day activities, including developing relevant content topics to reach the company’s target audience. Monitor and respond to posts on practice pages.
• Serve as the main point of contact for internal and external marketing related subject matter including media, sponsorships, and vendors.
• Negotiate and oversee media buying and marketing purchase activities.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Manages work activities and assignments of the Marketing Assistant and provides performance feedback and coaching as needed.
• Provide direction and final approval for all assets created by creative contractors.

Requirements:

• Bachelor’s degree in marketing, advertising, or communications or equivalent experience
• At least 5 years experience in marketing, media buying, and public relations or related field
• Experience with traditional and digital marketing, content marketing, and social media.
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Design software skills such as Adobe InDesign, Illustrator, Dreamweaver, Photoshop, and Acrobat.
• Working knowledge of HTML, design theory, SEO, PPC, and email software
• Experience in Spa preferred

Professional Requirements:

• Excellent writing, communication, and presentation skills
• Demonstrates ability to evaluate suggestions and criticism objectively and non-defensively, and undertakes measures to change behavior or seek guidance
• Demonstrates flexibility and supports changes that improve the quality of care, service, and operations
• Demonstrates flexibility in work assignments and hours within the department
• Stays current and is responsive to email communication with internal and external stakeholders.
• Strong organizational skills.
• Ability to work independently and establish priorities with flexibility and collaboration with others.
• Ability to work well under stressful circumstances, and to handle multiple tasks at once.
• Superb accuracy and attention to detail
• Maintain a positive and cooperative outlook toward his/her position, the office, and fellow employees
• Maintains consistent attendance and reports to work on time
• Is neat, well groomed, and follows the dress code
• Attends required meetings as scheduled
• Ability to work with confidential information and handle protected Spa information in a good manner consistent
• Must have the ability to communicate with clarity, verbally and in writing; read, analyze, and interpret complex documents, regulations, policies, and procedure manuals; and create professional business documents.