Sales and Marketing Manager

Responsibilities:

• Develop and execute student recruitment marketing strategies and lead-generation campaigns.
• Drive paid advertising across Google, Facebook, and LinkedIn to attract quality leads.
• Conduct market and competitor research to inform targeting and messaging.
• Oversee SEO, content creation, and social media to strengthen brand visibility.
• Build and maintain CRM strategies.
• Train, manage, and motivate recruitment and marketing teams to exceed KPIs.
• Track performance metrics and implement data-driven improvements.
• Represent the company at education fairs, workshops, and social media engagements.
• Maintain a high level of customer service with prospective and current students.
• Collaborate cross-functionally with marketing, admissions, and strategy teams.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of experience in education consulting and digital marketing.
• Strong understanding of UK universities, admissions, and visa processes.
• Proven record in digital marketing, including SEO, PPC, and social media.
• Experience using CRM tools for lead nurturing and workflow automation.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in team leadership, coaching, and performance management.
• Ability to manage multiple campaigns and meet tight deadlines.
• High attention to detail and data-driven decision-making.