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Head, Communications / Digital Marketing at Welcome2Africa International (W2A)
Welcome2Africa International (W2A)
NGN
Confidential
1 week ago
- Minimum Qualification :
- Experience Length : 8 years
Job Description/Requirements
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Job Title: Head, Communications / Digital Marketing
Location: Abuja (FCT)
Employment Type: Full-time
Role Overview
21st November, 2024.
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We have started building our professional LinkedIn page.
- Company:
- Location: Nigeria
- State:
- Job type: Full-Time
- Job category:
We Are Recruiting To Fill The Position Below
Job Title: Head, Communications / Digital Marketing
Location: Abuja (FCT)
Employment Type: Full-time
Role Overview
- The Communications/Digital Marketing Specialist will be responsible for developing and managing all aspects of W2A’s communication and digital marketing strategies.
- This includes overseeing content creation, managing website traffic, optimizing SEO, handling CRM and lead generation, running digital campaigns, and driving engagement across social media platforms.
- The ideal candidate will have substantial experience in both traditional communication and digital marketing, with a proven ability to increase brand visibility and drive sales for events and programs.
- Digital Marketing Strategy:Design and implement comprehensive digital marketing strategies to boost W2A’s brand visibility, increase website traffic, and drive conversions through multiple channels (social media, email, SEO, etc.).
- Lead Generation & CRM Management:Leverage CRM systems and tools like Apollo to identify and engage leads. Create targeted digital campaigns to nurture prospects and convert leads into clients or event attendees.
- Content Creation & Management:Oversee the creation and management of high-quality content across W2A’s digital platforms (website, social media, newsletters), ensuring consistency and alignment with strategic goals.
- SEO & Traffic Optimization:Utilize advanced SEO practices to optimize W2A’s website and content for search engines, increasing organic traffic and ensuring high visibility across relevant platforms.
- Social Media Engagement:Lead social media efforts, crafting engaging posts, managing online communities, and responding to inquiries to grow audience engagement and drive participation in events and programs.
- Campaign Execution:Design, launch, and manage digital marketing campaigns, including email marketing, PPC advertising, and social media ads, aimed at increasing participation in W2A events and programs.
- Media Relations & PR:Build and maintain media relationships, securing press coverage for W2A’s events and initiatives. Manage all public relations activities to promote brand credibility and authority.
- Performance Analytics & Reporting:Monitor digital marketing performance using tools like Google Analytics, and create regular reports that provide insights on KPIs such as traffic, conversion rates, and ROI.
- Collaboration & Coordination:Work closely with internal teams, especially sales and business development, to align digital marketing strategies with broader organizational goals and ensure a seamless customer journey.
- Bachelor’s Degreein Communications, Marketing, Digital Media, or a related field (Master’s degree is a plus).
- 8+ years of experiencein communications, digital marketing, or related fields, with a proven track record of managing successful campaigns that drive brand growth and sales.
- Expertise in Digital Marketing:In-depth knowledge of digital marketing strategies, including SEO, PPC, social media marketing, email marketing, and content marketing.
- Proficiency in CRM & Lead Generation:Experience using CRM systems like HubSpot, Salesforce, or Apollo for lead management, campaign execution, and performance tracking.
- SEO Expertise:Strong understanding of SEO principles and tools, with proven success in improving organic search rankings and driving traffic.
- Excellent Writing & Communication Skills:Ability to craft compelling content across a range of digital platforms and tailor messaging to various audience segments.
- Project Management Skills:Strong organizational abilities, with experience managing multiple projects, meeting deadlines, and working in a fast-paced environment.
- Analytical & Data-Driven:Proficient in using tools like Google Analytics and social media insights to measure performance and optimize strategies based on data.
- Experience with Branding & Event Promotion: Previous experience promoting events or branding activities, particularly in trade, investment, or related industries, is advantageous.
- Digital Marketing: 7 years (Required).
- Salary: N200,000.00 – N500,000.00 per month (Commensurate with experience).
- Health Coverage:Comprehensive HMO plan.
- Performance Bonus:Based on achieving targets and delivering results.
- 13th-Month Salary:Based on organizational performance.
- Opportunity forprofessional growthin a dynamic and impactful organization.
- Contribute tohigh-impact trade and investment projects across Africa.
21st November, 2024.
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