VP, Marketing

Responsibilities:

Marketing Strategy and Leadership:

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Lead and mentor a growing marketing team, fostering a collaborative and high-performance culture.
• Align marketing plans with business goals, ensuring consistency across all initiatives and channels.
• Oversee the marketing budget, ensuring efficient allocation of resources for maximum ROI.

Brand Management:

• Define and maintain the company's brand voice, positioning, and messaging across all platforms.
• Drive public relations efforts, including media outreach, partnerships, and thought leadership campaigns.
• Ensure brand consistency in all communications and marketing materials.

Digital and Traditional Marketing:

• Lead the execution of multi-channel marketing campaigns, including digital (SEO, social media, email marketing) and traditional (events, partnerships).
• Leverage analytics tools to monitor campaign performance, optimize strategies, and deliver data-driven insights.
• Stay ahead of marketing trends, technologies, and competitor activities to identify growth opportunities.

Sales and Customer Alignment:

• Collaborate with sales teams to align marketing strategies with sales objectives and support lead generation efforts.
• Partner with customer success teams to enhance customer engagement and loyalty initiatives.

Innovation and Growth:

• Explore new markets, customer segments, and product opportunities to expand the company's reach.
• Foster partnerships and collaborations to strengthen the brand and access new audiences.
• Establish scalable marketing systems and processes to support rapid company growth.

Requirements:

• Proven experience as a marketing leader, ideally in a startup or high-growth environment.
• Strong background in both traditional and digital marketing.
• Demonstrated success in building and managing high-performing teams.
• Exceptional strategic thinking, analytical skills, and creative problem-solving abilities.
• Proficiency in marketing tools, CRM platforms, and analytics software.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders.

Why Join Us?

• Be a key player in shaping the future of a fast-growing startup.
• Work in a collaborative, innovative, and entrepreneurial environment.
• Opportunity to lead impactful initiatives and make a tangible difference.
• Competitive compensation and growth opportunities.

This is a unique opportunity for a seasoned marketing professional to lead and scale a brand in an exciting and dynamic industry. If you are a strategic thinker with a proven track record of delivering results, we’d love to have you on board!