WordPress Full-Stack Developer

Responsibilities:

• Integrate the WordPress e-commerce platform with Zoho CRM, ensuring seamless data flow and synchronization.
• Manage API integrations and compatibility between WordPress and third-party tools.
• Regularly update stock levels, product prices, and inventory data on the e-commerce platform.
• Troubleshoot and resolve integration and backend functionality issues between WordPress and Zoho CRM.
• Optimize server-side performance, and database management, and ensure WordPress core and plugin updates are up to date.
• Update, manage, and maintain website content, including banners, product images, descriptions, and promotional content.
• Ensure website design and functionality provide an optimal user experience across all devices.
• Collaborate with designers and marketers to implement new features and promotions.
• Implement SEO best practices to improve website visibility and organic search rankings.
• Set up and manage Google Analytics, tracking performance metrics and generating detailed reports.
• Use insights from analytics to recommend and implement improvements to site performance and user engagement.
• Work closely with the Digital Operations Manager to align website operations with broader business goals.
• Support marketing campaigns through timely updates to the site and integration of analytics tools for tracking ROI.
• Collaborate with the marketing and content teams to implement SEO-driven content strategies 

Requirements:

• Proven experience 2-3 years in WordPress development (both backend and frontend), particularly in e-commerce environments.
• Expertise in WooCommerce for product management, inventory control, and pricing.
• Strong skills in PHP, MySQL, JavaScript, HTML, CSS, and WordPress core.
• Experience integrating WordPress with third-party tools, especially Zoho CRM, and working with APIs.
• Proven track record in implementing and optimizing SEO strategies.
• Proficiency in setting up and managing Google Analytics, with the ability to generate actionable insights.
• Familiarity with web performance optimization and security best practices.
• Excellent problem-solving and troubleshooting skills for both backend and frontend challenges.
• Strong organizational skills, attention to detail, and ability to manage multiple projects in a fast-paced environment.