Business Development Officer (Mass Affluent)

Responsibilities:

• Develop and implement strategies to acquire, retain, and grow the mass market client base. 
• Drive sales of asset management products, including mutual funds, investment plans, and savings products. 
• Identify and engage potential mass market clients through direct marketing, events, and partnerships.
• Conduct research to understand mass market needs,  preferences, and emerging trends. 
• Collaborate with the marketing team to tailor products and campaigns for this segment. 
• Establishing a network of referrals 
• Ensuring that the Company policy and guidelines are strictly adhered to. 
• Providing feedback to assist in strategic decision making.
• Ensuring implementation of marketing strategies within States and Regions 
• Responding to all subscription inquiries and requests on all electronic platforms 
• Producing Weekly Marketing and Sales reports, including Performance review reports. 
• Preparing Call Memos. 
• Providing feedback from marketing Presentations 
• Provide continuous marketing feedback on prospects and further steps to take
• Provide continuous feedback on client requests/complaints
• Providing timely information to the Middle and Back offices, to ensure clients’ requests are treated timely and efficiently 
• Organize a quarterly investors forum 
• Providing clients with up-to-date information on their investments. 
• Attending to clients’ inquiries, issues, and complaints.
• Carry out any other responsibilities, as may be assigned from  time to time 

Requirements:

• Degree holder in Economics, Business or Finance related fields, master’s degree in business administration, Marketing or Sales will be an added advantage 
• 5-7 years’ experience in selling investment products, particularly Mutual Funds, with evidence of successes recorded 
• Proven track record of achieving sales targets and building relationships within a mass market segment. 
• Strong interpersonal and communication skills 
• Excellent use of MS Office Applications, and other technology-based tools 
• Knowledge of Abuja terrain

Core Requirement  (Critical Skills):

• Strategic & Conceptual Selling 
• Key Accounts Management 
• Knowledge of the Global Business Environment 
• Compelling Communication 
• Marketplace Knowledge
• Creative and innovative. 
• Sound Ethics and Integrity 
• Flair for business development and strategic thinking
• Fluent in English and local language (Hausa) 
• Good Presentation skills 
• Understanding of the company's Asset Management products

Work Mode: Hybrid