Demand Generation And Digital Marketing Manager

Responsibilities:

• Developing demand generation and marketing strategies and campaigns that align with the organization's business goals
• Work closely with the sales team to align efforts and drive revenue
• Use data and analytics to measure and improve the performance of demand generation efforts.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges
• Create and manage demand generation budgets and forecasts
• Measure and report on the success of demand-generation campaigns, using metrics
• such as leads, conversions, and revenue
• Identify and resolve challenges and conflicts within the demand generation process
• Provide training and support to team members on demand generation best practices and tools
• Attend industry events and conferences to build relationships and promote the company

Requirements:

• Degree in marketing, communications, or related field
• 1 year of experience in digital marketing or related field
• 2 years of experience in Demand Generation
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication skills

Key Skills:

• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Strong Digital Marketing and Demand Generation Skills
• Knowledge of sales techniques and strategies
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Strong problem-solving and decision-making skills
• Flexibility and adaptability to change
• A desire to learn and grow in the demand generation field
• Driven and self-motivated
• Knowledgeable about the real estate market and best practices.
• Ability to work independently and able to supervise a team

Location: Lekki, Lagos