Digital Marketer

Responsibilities:

Strategy Development:

• Market Analysis: Conduct thorough market research to identify target audience segments, industry trends, and competitive landscape.
• Strategic Planning: Develop and execute comprehensive digital marketing strategies that support PIGL’s business objectives, including increasing brand awareness, generating leads, and driving sales.
• Goal Setting: Define clear marketing goals and KPIs aligned with PIGL’s overall business strategy and monitor progress towards achieving them.

Content Creation:

• Content Strategy: Create a content calendar that outlines content topics, formats, and publication schedules for various digital channels, including the company website, blogs, social media, and email.
• Content Development: Write, design, and produce high-quality content such as blog posts, articles, infographics, videos, and social media updates that resonate with the target audience.
• Content Optimization: Ensure all content is optimized for search engines (SEO) and aligns with PIGL’s branding guidelines and messaging.

Campaign Management:

• Campaign Planning: Develop detailed plans for digital marketing campaigns, including objectives, target audiences, key messages, and budget allocations.
• Execution and Monitoring: Launch and manage digital campaigns across various platforms such as Google Ads, social media, and email marketing, ensuring they run smoothly and within budget.
• Performance Tracking: Continuously monitor campaign performance using analytics tools, adjusting strategies and tactics as needed to improve results.

SEO and SEM:

• SEO Strategy: Conduct keyword research and implement on-page and off-page SEO strategies to improve the visibility and ranking of PIGL’s website in search engine results.#
• SEM Management: Manage and optimize advertising campaigns, including setting up ad groups, selecting keywords, writing ad copy, and analyzing performance.
• Analytics: Use tools like Google Analytics to track and report on SEO and SEM performance, identifying areas for improvement and growth.

Social Media Management:

• Platform Management: Oversee PIGL’s social media profiles on platforms such as LinkedIn, Twitter, Facebook, and Instagram, ensuring they are regularly updated with engaging content.
• Community Engagement: Interact with followers, respond to comments and messages, and foster a positive online community around the PIGL brand.
• Social Media Analytics: Analyze social media metrics to gauge the effectiveness of posts and campaigns, and adjust strategies based on insights and trends.

Analytics and Reporting:

• Performance Analysis: Track and measure the success of digital marketing initiatives using analytics tools to assess metrics such as website traffic, conversion rates, and campaign ROI.
• Reporting: Prepare and present detailed reports on digital marketing performance, including insights, recommendations, and action plans for improvement.
• Data-Driven Decisions: Use data and analytics to make informed decisions about marketing strategies and adjustments.

Market Research:

• Trend Identification: Stay up-to-date with the latest digital marketing trends, technologies, and best practices to ensure PIGL’s strategies are innovative and effective.
• Competitive Analysis: Conduct regular analyses of competitors’ digital marketing strategies to identify strengths, weaknesses, and opportunities for PIGL.
• Customer Insights: Gather and analyze customer feedback and behavior data to inform marketing strategies and improve customer engagement.

Collaboration:

• Cross-functional coordination: Work closely with the sales team, product managers, and other departments to align digital marketing efforts with overall business goals and initiatives.
• Content Collaboration: Coordinate with graphic designers, videographers, and other content creators to produce high-quality marketing materials.
• Stakeholder Communication: Maintain open communication with stakeholders to ensure that digital marketing activities are aligned with PIGL’s objectives and priorities.

Requirements:

• Educational Background: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Digital Marketing Expertise: Minimum of 2-5 years of experience in digital marketing with a proven track record of managing successful campaigns across various platforms (Google Ads, social media, email marketing).
• Technical Proficiency: Advanced knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager), and familiarity with content management systems (CMS) and customer relationship management (CRM) software.
• SEO & SEM Skills: Strong understanding of search engine optimization (SEO) techniques and search engine marketing (SEM) strategies, with the ability to implement and monitor effective SEO/SEM campaigns.
• Analytical Abilities: Proficiency in data analysis and interpretation using tools such as Google Analytics, with the capability to extract actionable insights to optimize marketing strategies and measure campaign performance.
• Content Creation: Excellent written and verbal communication skills, with experience in creating engaging and persuasive content for websites, social media, blogs, and email campaigns.
• Creativity & Innovation: Ability to develop and execute innovative marketing strategies and creative content that captures the target audience’s attention and drives engagement.
• Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously, ensuring timely and high-quality delivery.
• Market Research: Experience in conducting thorough market research and analysis to identify trends, understand customer behavior, and stay ahead of competitors.
• Collaboration: Effective team player with the ability to work cross-functionally with Sales, Product, and other departments to align marketing efforts with business objectives.
• Adaptability: Flexibility to adapt to changing priorities and market conditions, with a proactive approach to problem-solving and continuous improvement.

Personal Attributes:

• Detail-oriented with strong organizational skills.
• Innovative thinker with a passion for digital marketing and technology.
• Adaptable and able to work in a fast-paced environment.
• Team player with a collaborative approach to achieving marketing objectives.

Working Conditions:

• Office-based role with occasional travel required.
• Ability to work outside of regular office hours for campaign management or urgent tasks.
• Fast-paced and dynamic work environment.