Digital Marketer

Responsibilities:

• Develop, implement, and manage marketing campaigns that promote the company's products or services across various digital channels.
• Plan and execute digital marketing strategies across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn, Twitter, etc.), email marketing, and SEO/SEM.
• Optimize content for the website and social networking channels for improved visibility and engagement.
• Perform ongoing market research and monitor industry trends to identify opportunities for growth.
• Measure the performance of digital marketing campaigns using Google Analytics and other metrics, and report on the effectiveness of each campaign.
• Manage and improve online content, considering SEO and Google Analytics.
• Collaborate with designers, copywriters, and other team members to create engaging digital contents.
• Conduct keyword research to guide content development and SEO efforts.
• Stay updated on the latest digital marketing technologies and strategies to continuously improve marketing efforts.
• Monitor and manage the company's social media presence and online reputation.

Requirements:

• Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Moz).
• Familiarity with email marketing platforms like Mailchimp, HubSpot, or Constant Contact.
• Experience with A/B testing and conversion optimization.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketer or similar role.
• In-depth knowledge of various digital marketing platforms, tools, and best practices, including Google Ads, Facebook Ads, Instagram, LinkedIn, SEO, and email marketing.
• Experience with web analytics tools (e.g., Google Analytics, SEMrush, Moz).
• Strong understanding of SEO principles and best practices.
• Experience in content marketing and managing social media campaigns.