Digital Marketer/Social Media Specialist

Responsibilities: 

Digital Marketing Strategy and Execution:

• Develop and implement comprehensive digital marketing strategies to meet clients' business goals.
• Plan, execute, and optimize paid ad campaigns on platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube.
• Conduct market research and competitor analysis to identify trends, opportunities, and target audiences.
• Utilize SEO/SEM practices to increase online visibility and traffic.
• Oversee email marketing campaigns, content calendars, and website performance.

Social Media Management:

• Design and execute creative social media strategies to grow followers, boost engagement, and increase brand awareness.
• Oversee day-to-day management of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
• Create and schedule engaging content, including graphics, videos, and captions, while ensuring brand consistency.
• Monitor and analyze social media performance using tools like Google Analytics, Hootsuite, Meta Business Suite, or Sprout Social.
• Respond to comments, messages, and inquiries in a timely, professional manner.

Leadership and Team Management:

• Lead, mentor, and motivate the digital marketing and social media team to deliver high-quality results.
• Assign tasks, set deadlines, and ensure projects are executed efficiently and within timelines.
• Conduct regular performance reviews, provide feedback, and identify skill development opportunities for team members.
• Collaborate with cross-functional teams (graphic designers, copywriters, motion designers, etc.) to ensure campaign success.

Reporting and Analytics:

• Analyze data to measure the success of digital marketing campaigns and social media efforts.
• Prepare and present detailed performance reports to management and clients, showcasing key metrics (ROI, engagement, conversions, etc.).
• Use insights to refine strategies, optimize campaigns, and drive continuous improvement.

Client Engagement:

• Work closely with clients to understand their needs, goals, and expectations.
• Provide regular updates, present strategies, and manage feedback.
• Ensure client satisfaction and maintain strong client relationships.

Requirements:

• Bachelor’s Degree in Marketing, Digital Media, Communications, or a related field.
• Certification in Digital Marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) is a plus.
• Ability to manage a fast-paced, dynamic environment with tight deadlines.
• Proven experience as a Digital Marketer and Social Media Specialist with a track record of success.
• Proficiency in digital advertising tools and platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
• Strong knowledge of SEO, SEM, email marketing, and web analytics tools (Google Analytics, Ahrefs, SEMrush).
• Expertise in social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to analyze data and translate it into actionable strategies.

Creative and Soft Skills:

• Exceptional content creation and copywriting skills for digital campaigns.
• Strong leadership, team management, and collaboration abilities.
• Excellent communication and interpersonal skills to interact with clients and team members.
• Highly organized with the ability to multitask and manage multiple projects.
• Problem-solving mindset with a focus on results and continuous improvement.

Location: Shomolu

Remuneration: NGN 200,000