Digital Marketing & Media Officer

Responsibilities:

• Support the development and implementation of digital marketing communications strategies.
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Create winning strategies to grow the company's social media presence.
• Identify trends and derive insights, for spend optimization.
• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key.
• Collaborate with agencies and other vendor partners to achieve campaign objectives.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Derive marketing insights and translate them into business decisions
• Manage CRM integration to overall business objectives.
• Channel optimization (Social media, web, email, and others).
• Content development and calendar management.
• Analytics and reporting.
  
• Identify trends and co-opt into messaging.
  
• Monitor key online metrics to track success.
  
• Liaise with marketing, sales, designs, and content teams to optimize customer experience and ensure brand consistency.
  
• Any other task as may be assigned.

Requirements:

• B.Sc./HND in Marketing, Communications, Media, or any other related field.
• At least 5-8 years’ experience in digital marketing.
• Professional qualifications and certifications are required.
• Knowledge of online listening tools.