Digital Marketing and Media Officer (Remote)

Responsibilities:

• Support the development and implementation of digital marketing communications strategies 

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising 

• Contribute to the Creation of winning strategies to grow company's social media presence 

• Identify trends and derive insights, for spend optimization 

• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key. 

• Support in collaborating with agencies and other vendor or partners to achieve campaign objectives 

• Measuring and reporting on the performance of all digital marketing campaigns 

• Derive marketing insights and translate to business decision 

• Manage CRM integration to overall business objectives 

• Channel optimization (Social media, web, email, and others) 

• Content development for digital assets 

• Calendar management 

• Analytics and reporting 

• Identify trends and co-opt into messaging 

• Monitor key online metrics to track success 

• Liaise with marketing, sales, designs, and content teams to optimize customer experience and ensure brand consistency • Any other task as may be assigned.

Requirements

Education: B.Sc./HND in Marketing, Communications, Media, or any other related field

Professional qualifications and certifications are required. Knowledge of online listening tools

Experience: At least 3-5 years experience in digital marketing.

● Knowledge of online listening tools 

● Strong project management skills 

● Pays attention to detail 

● Must be able to juggle multiple projects at the same time 

● Analytical skills with a problem-solving aptitude. 

● Excellent oral and written communication skills. 

● Good report writing and presentation skills. 

● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns ● Experience in optimizing landing pages and user funnels 

● Solid knowledge of analytics tools (e.g Google Analytics) 

Skill/Competencies:

• SEO/SEM

• Analytics and reporting

• Campaign management

• Performance management

• Knowledge and use of online listening tools Knowledge of online marketing tools.