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Job Summary
We are seeking a dynamic and results-driven Digital Marketing and SEO Specialist. This role is pivotal in ensuring Zit.ng's online presence continues to grow, driving traffic, improving search rankings, and effectively managing our brand reputation across multiple platforms.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 7 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and implement a robust SEO strategy to improve organic search rankings and drive traffic.
- Conduct detailed keyword research to identify opportunities for content optimization and new pages.
- Optimize website structure, on-page elements, and content for maximum SEO impact.
- Monitor and analyze site performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
- Create, manage, and optimize Google Ads campaigns to ensure high ROI.
- Design and execute PPC strategies, including search, display, and remarketing campaigns.
- Monitor ad performance, analyze data, and implement improvements to maximize conversions and minimize cost-per-click (CPC).
- Lead branding initiatives to establish Zit.ng as a trusted and recognizable name in Nigeria's e-commerce space.
- Develop strategies to strengthen our brand's voice and presence across all digital platforms.
- Collaborate with the content team to produce engaging blog posts, social media content, and email campaigns that align with our brand values.
- Provide regular performance reports and actionable insights based on data analysis.
- Track and measure key performance indicators (KPIs), including traffic, conversion rates, and ROI.
- Use A/B testing and other techniques to optimize campaigns and strategies.
Requirements:
- At least 7 years as a Digital Marketing Specialist
- BSc. Degree in any field of study
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