Growth Marketing Manager

Responsibilities:

• Develop and execute comprehensive marketing strategies to generate leads, improve brand visibility, and drive revenue growth.
• Manage all marketing verticals, including digital, performance, content, social media, and events marketing.
• Run data-driven campaigns across Google Ads, Facebook Ads, LinkedIn, and other relevant platforms.
• Optimize the marketing funnel for maximum lead generation and conversions.
• Implement and manage SEO strategies to boost organic traffic.
• Create and execute paid advertising campaigns with measurable KPIs.
• Monitor, analyze, and optimize campaign performance to meet and exceed targets.
• Create compelling content (blogs, videos, social media posts) that resonates with target audiences.
• Act as the face of the brand on social media and video platforms, confidently promoting the business and engaging with the community.
• Manage and grow social media channels through consistent, high-quality content.
• Set up and manage marketing tools (e.g., HubSpot, Mailchimp, Google Analytics) to streamline operations and improve ROI.
• Implement email marketing campaigns and customer journeys to nurture leads effectively.
• Report directly to the Head of Operations.
• Provide daily and weekly progress updates, highlighting achievements, challenges, and plans.
• Use data analytics to demonstrate the effectiveness of campaigns and suggest improvements.
• Build and enhance the brand’s presence and authority in the training industry.
• Develop partnerships and collaborations to extend market reach.

Requirements:

• 5+ years of experience in a growth marketing role with a proven track record of meeting or exceeding targets.
• Verifiable success in lead generation, customer acquisition, and revenue growth.
• Expertise in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, SEO tools like SEMrush or Ahrefs).
• Proficiency in marketing automation tools (HubSpot, Active Campaign, Mailchimp).
• Advanced skills in analytics (Google Analytics, Tableau, etc.).
• Excellent content creation and copywriting skills.
• Comfortable being on video and actively engaging on social media.
• Strong understanding of branding and messaging.
• Highly creative, self-motivated, and able to work independently.
• Strong organizational and time management skills.
• Exceptional communication and interpersonal skills.
• Demonstrates a data-driven mindset with the ability to use metrics to refine strategies.
• Adept at setting and achieving clear, measurable goals.
• Hands-on and willing to manage all aspects of marketing without a large team.
• Familiarity with video editing and graphic design tools (optional but advantageous).

Benefits:

• Competitive base salary.
• Commission-based incentives tied to revenue and lead generation targets.

Why Join Us?

• Opportunity to grow with a dynamic and ambitious company.
• Autonomy to shape and lead marketing initiatives.
• A rewarding role where your contributions directly impact the business’s success.