Head, Digital Marketing and Media

Responsibilities:

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build, and maintain the company’s social media presence 
• Aggressively grow brand and product awareness across various online platforms including social media 
• Readily drive the adoption of company products and services 
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
• Identify trends and insights, and optimize spend and performance based on the insights 
• Brainstorm new and creative growth strategies 
• Plan, execute, and measure experiments and conversion tests.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 
• Collaborate with agencies and other vendor partners 
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 
• Effectively manage online brand perception and reputation
• Use marketing automation as a tool for achieving business and brand objectives.
• Implement effective digital, media/public relations, and crisis management systems and processes.
• Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
• Manage the media relations program for the company and key stakeholders.
• Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
• Supervise the planning, organizing, and convening of corporate press conferences, media briefings, etc.) for all subsidiaries.
• Produce press releases, interview scripts, and speeches.
• Coordinate partnerships with external communication consultants and vendors as required to achieve goals within budgets.
• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
• Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
• Build and maintain strong relationships with key internal and external stakeholders.
• Champion the definition of the team’s processes, policies, and procedures.
• Any other related responsibilities as assigned.

Requirements:

• A Bachelor’s degree in Marketing, Communications,
• Media or any other related field Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc.
• At least 7-10 cumulative years of experience in Digital Marketing, Media, and PR. Understand the Martech concept and adoption as a tool for actualizing organizational marketing objectives.
• Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies.
• A very good understanding of different channels of communications media and how they are used to achieve brand and business goals Strong relationship with the media and possess quality media contacts.
• Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
• Prior experience managing a team Analytical skills with a problem-solving aptitude.
• Excellent oral and written communication skills. Good report writing and presentation skills.