Head of Brand Management and Strategy

Responsibilities:

• Develop creative marketing communication strategies, plans, and approaches to market products, services, and initiatives
• Position corporate brand to have optimal outlook and reach in its targeted marketplace; and to generate high probability sales leads.
• Continuously plan and execute brand engagement activities across digital and physical media.
• Manage and ensure top-notch content development for both online and offline channels
• Serve as the custodian of the corporate brand, ensuring consistent projection of the company across all spheres of the business.
• Ensure all external communications are consistent with brand guidelines
• Have oversight for all technical, creative, and content production process
• Provide input to the budgeting process for strategic/tactical marketing planning.
• Support the implementation of strategic through-the-line marketing activities including all internal communications, branding, events and sponsorships, and merchandise management.
• Support the development of brand strategies and marketing plans across subsidiaries.
• Enforce brand consistency and drive brand quality across all platforms
• Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies
• Liaise with Market Operations to ensure stakeholders' requirements are clearly understood and delivered within stipulated SLAs
• Undertake, on a periodic basis, competitive activity tracking a well as  actionable intelligence reports and develop appropriate response
• Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook
• Supervise all assigned marketing services executives to ensure that objectives are met.
• Any other related responsibilities as would be assigned

Requirements:

• A bachelor’s degree in marketing, Communications, Media, or any other related field
• Master’s degree and relevant professional qualifications
• Minimum 10 years of quality experience in a similar role.
• A very good understanding of different channels of communication media.
• An excellent understanding of how to use marketing tools and techniques across different communications channels to increase the visibility, profile, and reputation of an organization.
• Able to drive revenue through marketing
• Have a strong creative and design sense to be able to produce exceptional and visually appealing designs
• Good knowledge and understanding of strategic branding, marketing concepts, principles, and practices.
• Prior experience managing a team
• Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills.