Marketing Manager

Responsibilities:

Strategic Marketing:

• Develop and execute comprehensive marketing strategies to promote energy solutions, products, and services.
• Conduct market research to identify trends, customer needs, and opportunities for growth.

Brand Management:

• Oversee the development of branding materials and ensure brand consistency across all marketing channels.
• Enhance brand visibility through targeted campaigns and partnerships.

Content and Campaign Management:

• Create and manage multi-channel marketing campaigns, including digital, print, and events.
• Collaborate with the sales team to generate qualified leads and support sales efforts.

Digital Marketing:

• Manage our online presence, including the website, social media, and email campaigns.
• Analyze digital marketing performance using tools such as Google Analytics and implement data-driven improvements.

Client Engagement:

• Develop marketing materials and proposals tailored to specific client needs.
• Organize client-focused events, exhibitions, and product demonstrations to showcase solutions.

Team Leadership:

• Lead and mentor the marketing team, ensuring effective collaboration and goal achievement.
• Manage relationships with external vendors, agencies, and partners.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is an advantage.
• Minimum of 2 years in a marketing role, preferably in the energy, technology, or industrial sectors.
• Proven track record in developing and executing successful marketing strategies.
• Strong understanding of the energy industry and market dynamics.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, SEO, CRM systems).
• Exceptional communication, presentation, and negotiation skills.
• Strong analytical and project management abilities.
• Leadership and team-building skills.
• Creativity and problem-solving mindset.
• Ability to work under pressure and meet deadlines.

Why Join Us?

• Be part of a mission-driven organization transforming Africa’s energy landscape.
• Opportunity to work with innovative technology and solutions.
• Collaborative and growth-oriented work environment.