Marketing Manager
SENCE Limited
Marketing & Communications
Job Summary
Our clients in the real estate firm is seeking a dynamic and experienced Marketing Manager to join our team at a leading shopping mall in Kano. The successful candidate will be responsible for developing and executing marketing strategies to drive foot traffic, enhance customer engagement, and promote retail tenants.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 5 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and implement comprehensive marketing plans to increase mall visibility and traffic.
- Plan and execute promotional campaigns, events, and activities to attract and retain customers.
- Collaborate with retail tenants to support their marketing efforts and ensure alignment with mall-wide initiatives.
- Manage social media channels, website content, and other digital marketing platforms to engage with the community and promote events.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Prepare and manage the marketing budget, ensuring all activities are cost-effective.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Foster relationships with media, vendors, and partners to maximize promotional opportunities.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 5 years of experience in marketing, preferably within the retail or shopping mall industry.
- Proven track record of successful marketing campaigns and events.
- Strong understanding of digital marketing, including social media, SEO, and content marketing.
- Excellent communication, interpersonal, and leadership skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinker with strong problem-solving skills.
- Proficiency in marketing software and tools (e.g., Google Analytics, Adobe Creative Suite).
Benefits:
- Competitive salary and performance-based bonuses.
- Health insurance and other benefits.
- Opportunities for professional development and career growth.
- Collaborative and supportive work environment.
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