Senior Marketing Specialist

Responsibilities:

Marketing Strategy & Campaigns:

• Develop and execute secondary marketing strategies with the Sales Manager to build a team of 100 primary marketers.
• Create innovative promotional strategies and lead generation solutions to enhance brand visibility.
• Manage and oversee digital marketing campaigns, including social media, email marketing, and online advertising.
• Conduct market research, data analysis, and competitor assessments to identify growth opportunities.

Content & Event Management:

• Prepare and manage marketing materials such as presentations, photos, videos, and written content.
• Collaborate with the SMM Specialist to develop commercial offers for social media.
• Organize events, including budgeting, venue selection, preparation of materials, and scripting.
• Coordinate and update website content (listings, news, articles) and support website development.

Collaboration & Stakeholder Engagement:

• Work closely with marketers, Business Development Executives, and the sales team to align goals.
• Build and maintain strong relationships with corporate clients, hotel partners, and other stakeholders.
• Negotiate and manage B2B sales channels and partnerships to drive revenue growth.

Leadership & Team Management:

• Lead and mentor the sales and marketing team to ensure high productivity and successful campaign execution.
• Monitor team tasks and performance, ensuring alignment with company objectives.

Budget Management:

• Plan and manage budgets for marketing activities, including contextual and targeted advertising.

Requirements:

• 7 years of cognate experience in Marketing
• Degree in a related field
• Real Estate Marketing Expertise
• Sales Channel Management
• Strategy Execution
• Copywriting
• Web Analytics Proficiency
• Technical Proficiency
• Graphic Design Familiarity
• Creative Thinking Negotiation & Relationship Building
• Effective Communication & Presentation