Social Media Manager

Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with the company’s brand and objectives.
• Manage and monitor social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Create engaging, high-quality content, including posts, reels, stories, and carousel posts, tailored to each platform.
• Repurpose content such as blog posts, news articles, and video scripts for social media.
• Write compelling captions that drive engagement and brand awareness.
• Actively engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Build relationships with influencers, partners, and industry professionals to amplify our reach.
• Track and analyze social media performance metrics to measure the success of campaigns.
• Provide regular reports with insights and recommendations for improvement.
• Work closely with the marketing team, designers, and other departments to ensure cohesive messaging.
• Stay updated on trends in social media, immigration policies, and audience preferences to inform strategy.
• Address sensitive issues with professionalism and ensure alignment with company values and policies.

Requirements:

• Bachelor's degree in any relevant field.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, or Canva).
• Strong understanding of various social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for aesthetics and detail.
• Ability to analyze data and present actionable insights.
• Knowledge of basic graphic design and video editing is a plus.