Social Media Manager/Content Creator

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and lead generation.
• Research current social media trends and competitor activity to stay ahead of industry changes.
• Plan and create a social media content calendar to maintain consistency and relevance.

Content Creation & Curation:

• Design, write, and edit engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube).
• Create multimedia content, including images, videos, blogs, and infographics.
• Curate and share third-party content that resonates with the brand’s target audience.

Community Engagement:

• Interact with followers and users on social media platforms, responding to comments, messages, and mentions in a timely and professional manner.
• Foster relationships with online communities and influencers to increase brand credibility and reach.

Content Scheduling & Publishing:

• Schedule posts using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) to ensure timely content delivery.
• Monitor the performance of scheduled posts and make necessary adjustments to optimize reach and engagement.

Analytics and Reporting:

• Track and analyze social media metrics (e.g., engagement rates, clicks, shares) to evaluate the success of campaigns.
• Provide regular reports and insights on social media performance to stakeholders and adjust strategies as needed.
• Use analytics to optimize content and ensure it resonates with target audiences.

Brand Consistency:

• Ensure all content aligns with the company’s brand voice, mission, and values.
• Maintain a consistent visual identity across all social media platforms.

Campaign Management:

• Plan and execute social media campaigns to promote products, services, or events.
• Collaborate with marketing, sales, and product teams to integrate campaign goals across all channels.

Trendspotting & Innovation:

• Stay current with social media platforms, tools, and technologies to enhance brand presence.
• Experiment with new content formats and creative strategies to engage followers and stand out in a competitive digital space.

Collaboration with Cross-functional Teams:

• Work closely with marketing, PR, and design teams to align on overall messaging and branding.
• Coordinate with influencers or partners for collaborations to enhance social media outreach.

Ad Management:

• Create and manage paid social media ads and campaigns to drive targeted traffic and conversions.

Generate Reports for Stakeholders:

• Compile regular reports on social media performance; present findings to stakeholders along with recommendations for improvement.

Requirements:

• Strong portfolio to showcase social media and content creation creativity
• At least 3 years of experience
• BSc. Degree in any relevant course of study