Social Media/Content Manager

Responsibilities:

Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with Mimmi Kasu’s marketing goals.
• Stay updated on the latest social media trends and best practices to ensure the strategy remains relevant and effective.
• Identify target audiences and tailor content to engage these demographics effectively.

Content Creation:

• Create, curate, and manage high-quality content for Mimmi Kasu’s social media platforms, including Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
• Develop engaging written, graphic, and video content that aligns with the brand's voice and aesthetic.
• Collaborate with the design and photography teams to produce visually appealing posts.

Community Management:

• Engage with Mimmi Kasu’s online community by responding to comments, messages, and inquiries promptly and professionally.
• Foster a positive community atmosphere and encourage user-generated content.
• Monitor and report on feedback and online reviews to ensure customer satisfaction.

Performance Analysis:

• Track, analyze, and report on the performance of social media campaigns using analytics tools.
• Use data to make informed decisions and adjust strategies to improve engagement, reach, and conversions.
• Prepare monthly performance reports for senior management.

Campaign Management:

• Plan and execute social media campaigns to support product launches, promotions, and events.
• Collaborate with the marketing team to ensure cohesive messaging across all channels.

Influencer and Partnership Management:

• Identify and engage with influencers and brand ambassadors to expand Mimmi Kasu’s reach.
• Develop and manage partnerships with other brands and organizations for collaborative content and promotions.

SEO and Content Optimization:

• Ensure all social media content is optimized for SEO to increase organic reach.
• Use relevant keywords and hashtags to enhance discoverability.

Brand Consistency:

• Maintain a consistent brand voice and aesthetic across all social media platforms.
• Ensure all content aligns with Mimmi Kasu’s brand values and image.

Requirements:

• Minimum of 2 years experience
• Degree in a related field

Location: Lekki Phase 1

Remuneration: NGN 250,000 - 300,000 Net

Work Mode: 100% onsite