TV Content Strategist

Responsibilities:

• Maintain a positive, entertaining, and culturally informative dialogue with Silverbird TV and viewers through digital and social media channels, with particular emphasis on Twitter, Facebook, Instagram YouTube, and Pinterest.
• Collaborate with the marketing head in promoting original online content through social channels and help drive people back to Silverbird TV’s online and other products.
• Work across departments to help ensure that all customer inquiries via social media and digital channels are answered.
• ⁠Maintain database/portfolio of Silverbird TV viewer comments and share with stakeholders and company-wide on a regular cadence.
• Ensure that the posting and social media schedules are updated and executed.
• Create actionable plans to both grow and maintain followers on IG, Facebook, Twitter, and TikTok.
• Ensure progress on all platforms by using analytical tools such as Sprout.
• Manage monthly editorial calendar to include monthly objectives and initiatives.
• Suggest and implement new features to develop brand awareness, like promotion and competition.
• Identify opportunities to inject ourselves into conversation and participate in trends, and current topics.
• Request, track, and manage digital assets and distribute them across the digital marketing team.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Conduct competitive research on an ongoing basis, identifying opportunities for our brands, programming, and content.
• Analyze the company’s digital marketing presence, practices, and performance providing weekly and monthly feedback to your manager and respective leadership.
• Share your knowledge with the broader marketing and communications team. 

Requirements:

• Bachelor’s degree in English, social sciences, or any related field
• Proven track record of successfully managing social media accounts
  
• Experience creating and optimizing Facebook and Instagram ads.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.