TV Content Strategist
Silverbird Group
Marketing & Communications
Job Summary
A TV station is seeking to hire an experienced Content Strategist with a passion for entertainment to manage their social media presence.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Maintain a positive, entertaining, and culturally informative dialogue with Silverbird TV and viewers through digital and social media channels, with particular emphasis on Twitter, Facebook, Instagram YouTube, and Pinterest.
- Collaborate with the marketing head in promoting original online content through social channels and help drive people back to Silverbird TV’s online and other products.
- Work across departments to help ensure that all customer inquiries via social media and digital channels are answered.
- Maintain database/portfolio of Silverbird TV viewer comments and share with stakeholders and company-wide on a regular cadence.
- Ensure that the posting and social media schedules are updated and executed.
- Create actionable plans to both grow and maintain followers on IG, Facebook, Twitter, and TikTok.
- Ensure progress on all platforms by using analytical tools such as Sprout.
- Manage monthly editorial calendar to include monthly objectives and initiatives.
- Suggest and implement new features to develop brand awareness, like promotion and competition.
- Identify opportunities to inject ourselves into conversation and participate in trends, and current topics.
- Request, track, and manage digital assets and distribute them across the digital marketing team.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
- Conduct competitive research on an ongoing basis, identifying opportunities for our brands, programming, and content.
- Analyze the company’s digital marketing presence, practices, and performance providing weekly and monthly feedback to your manager and respective leadership.
- Share your knowledge with the broader marketing and communications team.
Requirements:
- Bachelor’s degree in English, social sciences, or any related field
- Proven track record of successfully managing social media accounts
- Experience creating and optimizing Facebook and Instagram ads.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
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